ATLANTA, GA-(Marketwired - Jun 24, 2015) - DEKRA was recently ranked among the Top 50 "Best German Brands" for 2015 based on brand strength and financial performance. DEKRA, which is a global expert organization that has led the safety field for 90 years, was assessed to have a brand value of EUR 198 million, according to Interbrand's second annual rankings of the most valuable brands originating in Germany.
DEKRA, whose North America headquarters are located in Marietta, Georgia, was ranked #47, placing the company among Germany's top brands for the first time. Other brands in the Top 50 include Mercedes (#1), BMW (#2) Audi (#6), BASF (#7), Siemens (#8), Bayer (#9), Adidas (#11) and Porsche (#12).
"I am delighted that our well-founded and long-term investments in our brand are visibly paying off," said Stephan Heigl, DEKRA's Director of Communications and Marketing. "This is an incentive to continue to establish our brand globally in parallel to the company's international expansion."
DEKRA employs around 35,000 people in more than 50 countries on five continents. The company's core markets include automotive, industrial, and consumer goods and services. Services range from vehicle inspection and expert appraisals to claims services, industrial and building inspections, safety consultancy, testing and certification of products and systems, as well as training courses and temporary work. In 2014, revenue rose significantly for the eleventh year in a row. Growth was driven by all three business units, each of which strengthened its market position.
"It is exciting to be named to this elite list of top brands in Germany. Many of our clients are on this list and we are honored to be among them as the most trusted and valued brands in the world," said Donald O. Nicholson, CEO and President of DEKRA North America. "We will continue to capitalize on DEKRA's position as a global and brand leader to help our clients achieve all of their safety goals."
In determining a brand's value, Interbrand takes into account a company's financial performance indicators, the effect of its brand on customers, and its relative brand strength. Brand strength is not just a comparison with the competition; it is also a statement on the brand's influence on future profits.
DEKRA has been active in the field of safety for 90 years. Founded in 1925 in Berlin, Germany, the company is one of the world's leading expert organizations today. DEKRA generated sales of around EUR2.5 billion in 2014. The company currently employs around 35,000 people in more than 50 countries on five continents. DEKRA North America is headquartered in Marietta, Georgia. DEKRA's qualified and independent experts work for safety on the road, at work and at home. Services range from vehicle inspection and expert appraisals to claims services, industrial and building inspections, safety consultancy, testing and certification of products and systems, as well as training courses and temporary work.